Burch Partners, a leading fully integrated marketing agency headquartered in Holland, Mich., today announced a new brand identity, to mark its 10-year anniversary, and the opening of a new office in New York City. The company will now do business as BURCH, and will begin using its new identity system starting today.

BURCH’s new office is a strategic expansion, designed to take advantage of the opportunities in the world’s largest media market, as well as better serve the agency’s clients through its media relationships and direct management of marketing, sponsorship and events.

“The BURCH brand and identity is more than a single person, it is the work of many people, aligned around one objective: better branding through stories that are impossible to ignore,” said Brian Burch, founder and managing partner. “Expanding into New York has been a vision of mine, and we see a strong place for our style and approach for CPG brands, hospitality groups and local municipalities.”

BURCH will directly serve New York clients as well as deliver access to its Midwest client base, who are seeking exposure and awareness in the world’s largest media market. Among those include Serratelli Hat Company, a legacy producer of the finest cowboy hats in the world and the Village of Mamaroneck.

“BURCH has supported multi-channel projects in New York for many years, but this is the first time we will be executing from within the market to support a growing list of East Coast clients,” added BURCH. “This office has a real opportunity to guide rapidly growing brands.”

BURCH has spent the past ten years working across many industries including consumer packaged goods, craft beverage, arts & culture, technology, business services, non-profit and startups. The New York presence provides comprehensive marketing, advertising, events and public relations services, with a Midwest “back office,” with which it coordinates production, copywriting, design, digital advertising, and more. The office is located in Brooklyn.